Bob Dickinson held positions on the financial staff of Ford Motor Company and in the corporate planning office of RCA before joining Carnival Cruise Lines as executive vice-president in 1972. In May 1993 he was promoted to president, and in May 2005 CEO was added to his title. Dickinson recently received Travel Weekly’s Lifetime Achievement Award for his contributions to the travel industry.
He has also been named Travel Executive of the Year by Travel Trade magazine and his marketing honours include the Association of Travel Marketing Executives Atlas Award and the Travel Industry Association of America Hall of Leaders designation. He was named one of the 100 best marketers in the US by Advertising Age magazine.
